Make your KPIs SMART
At the outset of planning any digital project you should consider what outcomes or results indicate success. The most common...
How People Search the Web
How people search the web In order to take full advantage of search engine marketing you really need to know...
Why the Traditional Agency Model Fails in Digital
Why the traditional agency model fails in digital In the not too distant past digital agencies and their offline counterparts,...
How to Write a Functional Specification for a Website
How to write a functional spec The functional specification or spec describes in detail how a website operates from the...
Communicating Website Functionality
As websites become more and more complex it becomes increasingly difficult to explain and document their functionality but, more than...
Introduction to digital planning
What is digital planning? Well it depends on who you speak to, there isn’t a standard answer. Different agencies approach...
Writing for the web
Writing for the web requires a different approach and style than writing for printed media. People who use the web...
27 website requirements questions
A key part of the website development process is the initial stage of of requirements gathering from the client. This...
Planning a social media campaign
Social media continues to sweep through the marketing departments of businesses large and small. Eager marketers are commissioning digital and...
How financial services can use social media
As we are all aware, social media has radically altered the way businesses can market to their customer base. Some...
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